If you are utilizing LinkedIn to grow your real estate business, one of the first things you must do, is make sure your first level connections are people that reflect your goals and target audience. Most Realtors I know disregard LinkedIn as a viable lead generating platform, but I highly disagree. Click here to read my article about how you can use LinkedIn to grow your business.
After you have optimized your LinkedIn profile to reflect your accomplishments, Unique Value Proposition (UVP) and experience, the next step is to take a good look at your first level connections. Are you mostly connected to other real estate professionals? It’s quite likely that you are, because when LinkedIn first launched, it was all about connecting with people in your immediate network, which usually meant coworkers and/or competitors.
Today, LinkedIn is viewed and utilized as a valuable professional networking and social selling platform. If you’re going to use it in such a manner, then to whom you’re connected is vitally important. After all, do you want every real estate agent in your area to see the kind of marketing you’re doing on LinkedIn? Probably not. It’s like adding your competitors to YOUR marketing newsletter and we all know you wouldn’t want to do that!
Here is a two minute video where I demonstrate how to remove first level connections which no longer serve you and your higher business purpose.
Go through all of your connections and really determine if you want to stay connected with them. Those that you do NOT wish to keep, follow my instructions to remove them from your account.
Note: this is NOT personal, so don’t feel bad! You can connect with them on virtually ANY other social media platform. If you are truly going to use LinkedIn to build your business, you must look at it like a networking event. If you’re at a Chamber of Commerce mixer, you wouldn’t hang out with the Realtors. You’d be there to network with people from other industries to meet prospects. It’s the same situation with LinkedIn.
If you have any questions or would like more information about how we help professionals get leads from LinkedIn, email me at firstname.lastname@example.org.