Personal Facebook Pages and Your Real Estate Marketing

Facebook Has Drawn The Line Between Personal & Professional Pages We all knew this day was coming, but now that it is here, there may be no industry more impacted than real estate. Facebook guidelines have long prohibited personal Facebook pages from being used for business purposes, however, due to the highly relational nature of real estate and the lack…

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How to Boost a Post on Facebook

What is a “Boost”? We all know that the content you share on your business Facebook page is only as valuable as the people who see it. But how do you know if it’s really getting read? Those reach numbers that hover under each post can be pretty disappointing compared to your total number of followers, right? The general marketing…

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Why and How to Clean Your LinkedIn Connections

If you are utilizing LinkedIn to grow your real estate business, one of the first things you must do, is make sure your first level connections are people that reflect your goals and target audience. Most Realtors I know disregard LinkedIn as a viable lead generating platform, but I highly disagree. Click here to read my article about how you…

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Realtors: Here’s What NOT to do on LinkedIn

LinkedIn is the only professional social media platform which encourages social selling. People go to LinkedIn for networking for potential partners, prospects, recruiting, and professional recommendations. It is understood. Every once in a while, I see someone inappropriately using LinkedIn, so I thought I’d write this blog article to help clarify what NOT to do on LinkedIn. (For information about…

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How LinkedIn can help you Grow Your Real Estate Business

I believe that LinkedIn is a huge, missed opportunity for Realtors! Nearly all the agents I talk with, disregard the platform for growing their business, and if they ARE active on LinkedIn, they connect to other Realtors and professionals in the real estate business. Instead, they have their sparkly eyes on Facebook and Instagram as the only marketing platforms that…

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The First Step in Your Social Media Strategy – Identify Your Target Audience

Before you can decide how you wish to use social media for your real estate business, you must first think about your target audience.  Start by defining exactly whom you wish to target. If you’ve never thought about it before, ask yourself these questions: Do I want more listings or more buyers? Do I like to work with first time…

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